In 1881 at Crocetta Trevigiana, near Cornuda, Pietro Serena built the first distillery, where the wine was stored and sold in wooden barrels. After surviving through the first and second world wars, the business was passed on to the third generation, which started to use the more functional demijohns for the sale of cask wine.
In 1967 Adolfo Serena moved the company headquarters to Susegana, and in the 70’s, when the two sons Gerardo and Giorgio joined in the company, some exciting changes began to take place.
During these years there was a growing need of finding a new packaging for cask wine that was safe but also practical and convenient. In 1987 the company started using the steel kegs to sell its wine. In the 90’s Vinicola Serena invested a big amount of capital and lots of resources to implement the production of wine in kegs, until they succeeded in becoming leaders in the industry. The wine in keg still remains the core business of the company, especially in the Italian Ho.re.ca market, together with the production of wines in bottles.
The high quality of the unique, local wines, and the attention paid by the family to both tradition and current market needs has meant great success for the wines. These features have ensured that Vinicola Serena was an important part of the Treviso wine industry for more than a century.
In 2011 the company celebrated 130 years of business, and was officially appointed by the Treviso Chamber of Commerce as one of the "Historical Companies of Italy".